User Experience Designer

alyalibhai7@gmail.com

PROJECTS

Books For Keeps - Redesign Website

Revitalized Books for Keep website through responsive web design and agile methods, ensuring accessibility and an enhanced user experience.

  • Led the redesign initiative, applying responsive web design through agile methodologies, resulting in a user-friendly and accessible website
  • Defined the project scope by establishing the user persona and hypotheses, ensuring aligment with stakeholders goal
  • Presented design concepts to stakeholders and product owners, incorporating feedback for continues improvement
  • Implemented page navigation buttons and search fields, enchaining overall user experience

MentorMe - Redesign Website

Revamped the website by seamlessly integrating UI components, streamlining navigation, enhancing colors, updating images, and consolidating content for an optimized user experience

  • Conducted user interviews to identify target user needs and preferences, tailoring the redesign for customized digital experience
  • Produce solutions through flow diagrams, storyboards, and site maps, streamlining navigation and improving visuals
  • Executed tests on user interface elements, ensuring optimal layout, target links, and banner

FrontEnd - Project (Hobby)

As a front-end developer, I've been leveraging my skills to tackle real-world challenges, refining my process along the way. Starting with a prototype, I've been diving into the nitty-gritty, utilizing analytics tools to pinpoint problem areas. With each iteration, I'm honing my craft within familiar front-end development environments, fine-tuning every line of code for optimal performance and user experience.

  • Wireframing & Prototyping: Utilizing these techniques to layout design concepts and create functional protoptypes
  • Visual Studios: Employing this development environment for coding and project management tasks
  • Google Analytics: Leveraging this tool to gather insight and analyze user behavior on website
  • Hotter: Utilizing Hotjar to visualize user interactions and identify areas for improvement on webpages
  • Github Desktop: Managing version control and collaborating with team members using GitHub Desktop

Wayward Travel App - UX Design

A solo designer, my goal was to assist the modern-day traveler in accomplishing their goal in experiencing the true culture of their travel destination and relieve them of their pain points of being stuck in a tourist trap. By understanding the problem, then moving to defining the problem, generating ideas, and then fleshing out a solution to assist the users with their experience.

  • User Research & Analysis: Employing methodologies to gather insights into user behaviors and preferences
  • Persona Creation: Crafting detailed profiles of target users to inform design decision and foster empathy
  • Affinity Diagram: Organizing research findings and ideas into clusters to identify patterns and insight
  • User Flow: mapping out the steps users take to accomplish task within a digital interface
  • Storyboarding: Visualizing user interaction and experiences through sequential illustration or diagrams
  • Interaction Design: Designing intuitive and engaging user interaction within digital interfaces
  • Wireframing & Pototyping: creating visual representation interactive prototypes to test and refine design concepts
  • User testing: Conducting tests with real users to evaluate the usability and effectiveness of design
  • InVision: Utilizing InVision for collaborating prototype and design feedback
  • Figma: Collaboratively designing, prototyping, and iterating on designs in a cloud-based enviroment
  • Google Suites: Using Google Suites tools like Docs, Sheets, and Slides for documentation, collaboration, and presentation

Foodie Friends App - UX Design

Revitalized the Foodie Friends app through a user-centered design approach, rapid testing, and optimized deliverables for a seamless user experience across device.

  • Conduct user-centered design approach, rapidly testing and iterating the designs to meet clients product vision
  • Design wireframes, user stories, and mockup optimized for various devices and interfaces
  • Played a key role in troubleshooting environment issues during testings, ensuring a seamless user experience

UX/UI Skills

Wireframing & Prototyping
CSS
Information Architecture
Usability Testing
Card Sorting
Interaction Design
Google Analystics
Miro
Adobe XD
User Research
Accessibility Design
Site Mapping
A/B Testing
Data Synthesis & Analysis
Storyboarding
Hotjar
Visual Studio
Webflow
HTML
User flows
User Interview Plan
Affinity Diagram
Persona Creation
UI Design
Figma
Github Desktop
Bootstrap

QA Skills

Jira
Regression Testing
UAT (User Acceptance Testing)
Test Plan
Test Scripts
Test Reports
SDLC
Manual Testing
Zephyr (Testing tool)
CRM (Salesforce)
Postman
Agile & Water Methology
Business Analysis
STLC
Defect Tracking
Windows Server
Technical Documentation
Mobile Testing
SQL Developer
SoapUI
Functional Testing
Negative Testing

Work Experience

Technical Solution Consultant

Hewlett Packard Enterprise, Alpharetta, GA
February 2020 - May 2021

Managing incoming customer interactions and requests that flow through the Advance Solution Center (ASC), identify the scope of incoming issues by product impact, severity of impact, contract level, and entitled service agreement.

  • Partner closely with Technical Engineers to ensure incoming calls including internal or external business and end-user's problems and e-cases routed to the right resources at the right time.
  • Articulate (written and verbal) case summaries, plans of action, and resolution into the Knowledge Management System (KMS)
  • Enage in resources for support to ensure all business and end-user Service License Agreement (SLA) demands are met.

Software Quality Assurance Analyst

Intralot, Duluth, GA
September 2015 - February 2020

Identified business risk relative to testing and implementation and communicated them to product owners and management. Work with product owners to determine the most effective testing strategies for large and small projects.

  • Created and executed test cases for newly developed software to highlight any defects in the software.
  • Developed test plans, cases, scripts, and reports on multiple project of varying size
  • Review user requirement documents to ensure testing feasibility validating that user expectation are met or exceeded during the test process
  • Resolved defects by using defect detection, reporting, and tracking methodologies ensuring that defects are recorded, summarized, and utilized in reviews to improve the development and test processes
  • Collaborated with developers, business analyst, and other stakeholders on software project ensuring that measurable test objectives are established for tested systems
  • Worked with the developement team and product owners to ensure timely testing of enhancement prior to production environment release by supporting User Acceptance Testing and provided assistance as needed

Business Analyst

InnoVergent, Alpharetta, GA
January 2015 - April 2015

Used NetSuite visual workflow and light Suite Scripts validation to improve a niche vertical business need. Reviewed and assessed valid use cases, gathered and documented business requirements.

  • Negotiated and prioritized wants vs. needs
  • managed open AR in collections for companies (medium and large business)
  • Utilized the Netsuite and Intacct

Education

Certificate, UX/UI

Georgia Institute of Technology, Atlanta, GA 2021

Bachelor of Business Administration, BBA in Computer Information Systems

Georgia State University, Robinson College of Business, Atlanta, GA